What is the purpose of Continuous Feedback?

The purpose of Continuous Feedback is to facilitate an ongoing dialogue about an employee's performance and development. This approach emphasizes regular communication between employees and their managers, which helps to identify strengths and areas for improvement in real-time. By fostering an environment of continuous feedback, organizations encourage a culture of open communication, allowing employees to understand how their work aligns with team and organizational goals. This ongoing interaction serves to support employee growth, engagement, and motivation, ultimately enhancing individual and team performance.

In contrast, providing annual salary increases is typically a function of performance evaluations that may not happen frequently, and thus does not represent the continuous nature of feedback. Evaluating employee attendance focuses on a specific aspect of performance rather than the broader scope of engagement and development. Enforcing company policies is an administrative task that is separate from the developmental goals of feedback; it does not contribute to an ongoing improvement dialogue. Therefore, the choice of ongoing dialogue about performance and development best aligns with the true purpose of Continuous Feedback.